SS26 CONCEPT EXPLORATION

Our latest season, Friendship Club is inspired by the warm familiarity of the humble pub - its interiors, rituals, and quiet sense of community. The season continues our graphic-led, intuitive approach, blending nostalgia with contemporary storytelling.

Deep wood, worn upholstery, patterned carpets, soft ambient light. These cues shape a palette of layered browns, washed blacks, and muted tonal combinations. Eclectic graphics nod to pub iconography and shared memory - creating a world that feels both sentimental and energetic.

Below is a selection of scanned research cuttings from the concept exploration phase of our SS26 process.