AW25 CONCEPT EXPLORATION

For AW25, we drew inspiration from across our home turf. Grounded in our love for the Australian landscape, the collection takes cues from its colours, textures, and the vibrant ecosystems that thrive within it. Rooted in exploration, individuality, and chaos, the range pays homage to a lesser-known era of Australian cinema from the ’70s and ’80s, with graphic elements that subtly nod to its nostalgic charm.

These references unfold into a celebration of native bush life and rugged terrain, blending storytelling with design.

Below is a selection of scanned research cuttings from the concept exploration phase of our AW25 process.